6 Tips for Building a Successful Ecommerce Website

6 Tips for Building a Successful Ecommerce Website

Running an online business requires an e-commerce website to attract more customers and increase sales. Read on to find out how to start one for an online business.

SINGAPORE, May 20, 2022 /EINPresswire.com/ — Running a business today is not the same as it was in the 1980s. As technology advances, the way businesses manage themselves and sell their products or services to their customers has changed.

Back then, the internet was not yet advanced since no one could access it through their mobile devices such as smartphones and tablets. Now everyone has become more connected to the internet 24/7 because they can go online anytime.

Instead of buying what they need in person, they can now buy online from an e-commerce site. This option allows customers to shop anytime and anywhere as long as they have internet access.

The problem, however, is that the COVID-19 pandemic has accelerated online shopping. In recent years, an increasing number of people have purchased online, forcing physical stores to adapt and move to e-commerce. Along with creating social media accounts for their business, they also created an e-commerce website to attract more customers, earn leads, and earn profits.

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An e-commerce website is like a physical store version where a business owner sells and promotes their products or services, but all transactions take place online.

Customers are always free to browse anything that captures their interest and take their time to weigh the pros and cons before making a purchase. In terms of payment settlement, an e-commerce website gives customers more options: credit card, debit card, bank transfer, digital wallet, and they can even pay for what they ordered in cash at the delivery.

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Building an e-commerce website can seem overwhelming, but a business owner doesn’t have to be a tech savvy to build one themselves. As long as they are committed and willing to understand how e-commerce website development works from a digital marketing agency like OOm, they can create an e-commerce website for their business.

Here are some steps to create an e-commerce website for a business in Singapore.

1. Buy a domain name
The domain name is part of the URL of an e-commerce website. It will be the first thing customers will see when they decide to go visit an e-commerce website. Think of it as a sign that a physical store has at its entrance.

Think carefully about the domain name when creating an e-commerce website, as a proper domain name can provide instant credibility and help consumers gain immediate access.

Simple and easy to remember are two things to consider when buying a domain name for an e-commerce site.

2. Choose an e-commerce website builder
The next step to take when creating an e-commerce website is choosing a website builder. It is a platform that allows anyone to build a website without any coding experience so they can start building their online presence and making sales. After all, business owners just have to choose an eCommerce website design theme that best suits their brand.

There are two options to choose from when it comes to a website builder. One is a regular website builder like Wix, and the other is a customizable WordPress-based open-source e-commerce platform like WooCommerce. The difference between them is that the latter has all the plugins, applications and tools that can facilitate the process of operating e-commerce.

3. Create content for all web pages
After choosing an eCommerce website builder, it’s time to create content for all the web pages. This is information that can help persuade visitors to buy the products offered on an e-commerce site.

The content of an e-commerce website should contain relevant product or service information. Combining product descriptions with images and videos can help potential customers make an informed buying decision.

4. Connect payment processor
Before an e-commerce website goes live, the payment processor must already be logged in. Otherwise, customer payments on an e-commerce site may not go through even after their orders have been paid.

Consider testing the payment processor on an e-commerce website before launching it to know that it works and prevent such a case from happening.

5. Provide security
The security of an e-commerce website has something to do with customer security. Before making online transactions, consumers always check to see if their personal information is in safe hands.

An e-commerce website should have a strong firewall, two-factor authentication when logging in, contact forms, and Security Sockets Layer (SSL) certificate encryption to ensure security. clients.

Keeping customers safe gives them more reason to buy more from an e-commerce site.

6. Test User Experience (UX)
The UX of an e-commerce website refers to the smooth navigation process that visitors experience when browsing web pages. This means that visitors should be able to access an e-commerce website regardless of the mobile devices they use. They no longer need to pinch the screen to see and read everything.

Here are some tips to improve the UX of an e-commerce site.
– Increase page loading speed
– Implementation of a responsive design e-commerce site
– Use readable headers and menu bars

𝗔𝗯𝗼𝘂𝘁 𝗢𝗢𝗺
Since 2006, OOm has been one of Singapore’s leading e-commerce and digital marketing agencies which has won multiple awards. Recently, they were named a pre-approved provider of Productivity Solutions Grants (PSGs) for e-commerce development and digital marketing solutions. Thanks to this recognition, OOm can now offer e-commerce and digital marketing services to SMEs with an approved PSG in either of the said solutions, allowing them to increase their notoriety and strengthen their presence. in line.

SMBs looking for experts to help them build an e-commerce website in Singapore can be assured that OOm will use a customer-focused approach to deliver precisely what they need to achieve their goals.

Ian Cheow
OOm
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Edwin S. Wolfe