Bethlehem Township Mall Anchored by Giant Grocery Rebrands and Undergoes Renovations | Lehigh Valley Regional News

A mall in Bethlehem Township that is in the midst of a booming residential development is getting a new name and new tenants.

The Shops at Bethlehem at 2920 Easton Ave. is the new name of the old Easton Commons. Anchor tenant Giant Foods has renewed its lease and renovated the interior of the store, according to NAI Summit, which manages leasing for the 166,000-square-foot mall.

The mall is in the middle of a developing area east of the intersection of Easton Avenue and Stefko Boulevard. Across the street on the Bethlehem city side of Easton Avenue, 54 apartments are planned for the vacant lot that was once Kospia’s nursery. To the east, in the township, 220 housing units are under construction on the former Bethlehem Drive-In.

Not too far away, Kay Builders has submitted plans for 166 homes on farmland on Farmersville Road.

“We felt that the name of the mall should be more representative of the community it serves,” said Sarah Finney Miller, vice president of NAI Summit, in a statement.

Current tenants include MAXX Fitness Center, Dairy Queen, Unity Bank, Vic’s Bagels, Sports Clips, Allstate Insurance and others. There’s a vacant site out front that NAI says would become “a nationally recognized coffee franchise.” It could be Starbucks, according to comments made at a township meeting in Bethlehem Township.

New tenants are on the way, including Active Learning Centers, a day care center and Dave’s Department Store, a furniture company.

“Our goal has been to attract a wide variety of businesses that serve the local community,” said Jennifer Kennedy, Associate Broker at NAI Summit.

A 33,000 square foot “junior anchor” space remains available, according to NAI, and renovations continue, with updates to the facade, new lighting, new columns and new signage.

Bethlehem’s stores are in a prime location, according to NAI, with nearly 26,000 households and a population of more than 66,000 people within a three-mile radius, according to NAI.

Edwin S. Wolfe