BNPL Platform Payy launches a new shopping app

Japanese company buy now, pay later (BNPL) Paying Deploys New Discovery App to Help Users Find What They Want from Thousands of Digital Retailers.

Founder and Executive Chairman of Payy Russell cummer said the new app will give customers the ability to use Payy anywhere they want to shop. Customers also have the freedom of choice when it comes to payment, whether it is a single payment or BNPL.

“We believe that pleasant shopping thanks to Paidy’s ultra-simple customer experience and the smart and comfortable choice of payment in 3 interest-free payments will become the de facto standard for online shopping in Japan. Customers can expect even better things from Paidy as an innovator in e-commerce, ”Cummer said in a Press release Tuesday (July 27).

Customers can use the Paidy app at over 700,000 e-commerce retailers, and the Paidy Link service enables users to purchase products from the 31 million PayPal merchants around the world. Payy Plus for Apple can also be used to purchase merchandise from Apple stores and the Apple online store.

Paid buyers have the option of paying for the merchandise the following month or opting for the choice of 3-Pay (BNPL) installments. Buyers can complete their transactions – from discovery to payments – without leaving the Paidy app.

Merchants who work with Paidy are established through partnerships with Visa and Orico. “With the mission to ‘make shopping easy’, Paidy aims to create an environment where everyone can shop in a smart and enjoyable way,” according to the press release.

Paydy currently serves over six million customers who have accounts with the platform. Almost 70 percent of e-commerce shoppers use a smartphone for digital purchases.

In a conversation with PYMNTS CEO Karen Webster, Cummer de Paidy said Japanese e-commerce has been slow to take hold compared to other countries. The main reason is due to the friction of payments that accompanies making an online transaction in Japan. Consumers often have to pay the delivery provider for the goods or go to the store to remit payment.



On: It’s almost time for the holiday shopping season, and nearly 90% of American consumers plan to do at least some of their purchases online, up 13% from 2020. The 2021 Holiday Shopping Outlook, PYMNTS surveyed more than 3,600 consumers to find out more about what drives online sales this holiday season and the impact of product availability and personalized rewards on merchant preferences.

Edwin S. Wolfe