Crumbl Cookies plans to open in late May at the Pavilion mall in Beachwood
BEACHWOOD, Ohio — Crumbled cookies continues to grow in Greater Cleveland, selling its gourmet cookies in stores in Mentor, Strongsville and Parma, planning to open in Mayfield Heights – and soon available at the Pavilion mall in Beachwood.
The Beachwood location, at 23435 Chagrin Blvd. (next to Giant Eagle), will be owned by Ian Robertson and his wife, Katie, who live in Utah, the state in which Crumbl was founded. The Robertsons also own a Crumbl in Colorado.
Ian Robertson said the Beachwood location is expected to open smoothly on May 26, ahead of Memorial Day weekend.
“The number one thing I love about Crumbl is that it’s an experience,” Robertson said. “From the time you walk in until you leave, you have the experience of watching cookies being created – the experience of interacting with our employees and essentially seeing the cookies being created right in front of you.
“We make everything fresh every day. Nothing is shipped pre-made. Everything is made from scratch, including the trimmings.
“What’s amazing is that our menu is so unique. We change our menu every week. So every week we’re going to have five different cookies — and chocolate chips, which stay on our menu all the time,” he said.
“We have over 250 flavors and we get new ones every month. You get one week of those flavors, and the next week it’s something completely different.
There are too many flavors to name them all here, but when asked to name a few cookies that will delight customers when they show up in the rotation, Robertson named Fruity Pebbles, Piña Colada, Twix Bar, chocolate, confetti brownie, passion fruit. , cornbread, a waffle cookie that comes with a scoop of butter on top with a small packet of syrup, and several mint cookies.
“If you can imagine a type of cookie or flavor, we probably have it or will release it,” he said.
“We’re spinning, so if you can’t find a cookie you like this week, there’s always going to be something different next week.
“I think that’s what brings people to the store. They have to get this week’s cookie because they don’t know when it’s coming back,” he said.
“We deliver, we curb, so we’re just a full-service cookie store,” Robertson added.
The cookies, each the size of a donut, are sold individually or in packs of 4, 6 and 12. Crumbl also serves smaller cookies as part of its catering service.
When asked what made Utah residents choose a location in Ohio, Robertson said, “Honestly, we love Ohio. Our manager/operator/partner (Alyssa Schlegel) lives there; she is from the area.
“We’ve seen other Crumbls in this area achieve real success. People accept the concept. And, from all I understand, people in Ohio are foodies. Ohio just felt like a really good fit.
Schlegel, a Westlake resident, is excited to run the Beachwood Crumbl store.
“I come from a restaurant and event management background, so I was lucky enough to do restaurant openings and at the time I did restaurant events with Zack Bruell,” said she declared.
“I have to be part of a lot of openings. I was very lucky to be with Driftwood Restaurant Group, and their General Managers become very active in the business and I learned a lot from them. I’m very excited to be able to do this (an opening) kind of on my own.
“I’m very excited about the (Beachwood) area we’re going to. It’s a great place to go. The community has been really excited about us, which has been a lot of fun, and it’s a good product. Corporate has really worked hard to make a divine product. It’s consistent and it’s fun.
Robertson said Crumbl in Beachwood will employ 50 to 70 people. It will be open for business from 8 a.m. to 10 p.m. on weekdays and from 8 a.m. to midnight on Fridays and Saturdays. It will be closed on Sunday while workers prepare to bake next week’s special cookie flavors.
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