Enduro Bearings launches D2C website

OAKLAND, Calif. (BRAIN) — Enduro Bearings on Wednesday unveiled a direct-to-consumer website featuring its full product line, which exceeds 1,200 SKUs.

Its previous website – which is now B2B for resellers only – offered a limited number of products and little technical information. The D2C site lists even the most obscure parts, from old-school individual balls to current Maxhit components and XD15 ceramic hybrid bearings.

Enduro Bearings said its relationship with retailers would not change in light of the D2C website.

“Enduro Bearings has a long history of working with bicycle manufacturers to provide smooth, efficient and durable bearings tailored to very specific needs,” said Rick Sutton, Director of Business Development and Marketing. “I hope that our continued efforts – including this new website – inspire customers to learn more about bearing design and manufacture, and then actively seek out Enduro products at their local retailer when purchasing. a new bike or servicing their current bikes.”

The new website can also help retailers and consumers select the best hub, suspension, bottom bracket and headset bearings for their bikes and riding conditions. For further assistance, brand manager Chris Feucht has added a filter tool on each product category page to find the right bearings and components for each application.

Edwin S. Wolfe