Fast Company is launching its MENA website this month

DUBAI: Fast Company magazine will launch a website for the Middle East and North Africa region this month, with a print edition due in May.

The brand announced last year that it had signed a new overseas licensee, Vibe Projects, for the MENA region.

As part of the regional foray, Fast Company will also launch lists and awards, such as the most creative people in business, later this year. Those on the list will be honored at a gala evening.

Ravi Raman, publisher of Fast Company, told Arab News, “Fast Company’s arrival in the Middle East reinforces the role of technology and innovation in a changing world.

The print edition will be released quarterly and will coincide with “key experiential events” like the most creative people in business and the most innovative companies and world-changing ideas, Raman said.

Fast Company Middle East’s first office is in the United Arab Emirates. It plans to open offices in Saudi Arabia, Qatar and Egypt, in addition to appointing correspondents and reporters to cover stories from countries like Jordan, Lebanon, Morocco and Yemen, Raman added.

The website is accessible for free for an initial period of six months, after which Fast Company will introduce a metered subscription – a pricing model where readers are charged based on their usage. A number of items will remain free each month.

“During the launch phase, readers would only get full access after signing up,” Raman said, adding that Fast Company’s goal was to acquire “first-party data for deeper understanding.” insight into our consumer behavior”.

The print edition will be available through several subscription options, including “digital+”, corporate subscriptions and automatic addition when applying to one of Fast Company’s lists.

“For example, when a business submits an application for one of our listings, they would have the option to add a print subscription,” Raman said.

Print editions cannot be purchased in-store, as “we want to ensure that returns and unsold copies are minimised,” he added.

Fast Company is about to announce an editor for the region.

Raman said, “The region is being propelled by powerful societal shifts, and we aim to become a clarion call heralding a new era of business for a new generation of business leaders.”

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Edwin S. Wolfe