Flavrs takes on TikTok with cooking videos and shopping app

The foodie internet is becoming increasingly crowded. Backed by celebrity chefs Eric Ripert and Tom Colicchio and $7 million in seed funding, Flavrs debuted in beta on Tuesday, September 13, with an in-depth feed of cooking videos, step-by-step recipes, and more. meal planning tools and the ability to shop instantly online.

“Flavrs isn’t for the average person who cares about food. It’s for the crazy people who live to eat,” says Alejandro Oropeza, the app’s co-founder and CEO. look looks delicious and you want to do something, we’ll give you the most efficient and satisfying way to go from intention to action.”

Open the Flavrs app, you’ll see a TikTok-like interface that invites you to discover thousands of videos for food, from kimchi fried rice to dairy-free chocolate creme brulee.

There’s Ripert’s Saffron Risotto – a recipe developed for the app – an Ice Cream Sandwich from Andrew Rea of ​​Binging with Babish and Jamie Milne’s Shakshuka of Everything Delish, plus gluten-free and paleo options. . The content combines bespoke recipes and videos made just for Flavrs, as well as repurposed hits from popular blogs and social figures.

Edwin S. Wolfe