Flip Video Shopping App Wins Two BeautyMatter NEXT Awards

Flip just won two BeautyMatter NEXT awards, one for Best New Online Retailer (Retail) and the other for Breakthrough Retailer (Innovation).

LOS ANGELES, California, USA, September 19, 2022 /EINPresswire.com/ — Flip is a discovery-to-purchase social commerce platform delivering a revolutionary new beauty shopping experience in the United States. Users can discover and purchase beauty and wellness products by browsing user-generated content. Flip’s patented technology allows creators to post shoppable video reviews from their own purchases and host live shows tagging multiple products for purchase. Although the app only launched in December 2021, it continues to attract attention from consumers, brands and the media. BeautyMatter is widely known as one of the most trusted voices in beauty. Today they announced the winners of their inaugural NEXT awards, which are sure to become a benchmark of excellence and the ultimate distinction. Flip is thrilled to announce that they have won two NEXT awards, one for Best New Online Retailer (Retail) and the other for Breakthrough Retailer (Innovation).

“BeautyMatter is thrilled to announce the first NEXT Awards to recognize thinkers, creators and doers in our community whose work raises the bar and defines the future. These awards encapsulate the breadth of content we’ve created and organized over the past six years and the community that has supported our efforts.

“We are delighted to be part of the BeautyMatter NEXT Awards and to have received not one but two awards! Our goal is to be the best business partner and to continue to innovate. These two awards illustrate our ability to scale quickly and efficiently. while providing a game-changing platform for all brand partners.” Peter Philipp Wingsoe, President of Retail & Partnerships, Global CEO

These awards are just another in a series of major milestones for Flip this year. From a business perspective, this summer they announced a $60 million Series B funding round at a half-billion-dollar valuation. Next, they unveiled partnerships with some of the hottest influencers in beauty, including Hyram Yarbro (Skincare by Hyram), Addison Rae (ITEM Beauty), Sommer Ray (Imaraïs) and Ariel Tejada (Make-up by Ariel). These superstars are just the first four in a series of high-profile celebrity partnerships that will be announced throughout the summer and early fall. As Flip continues to grow rapidly, they currently have over 24 million video views as of this month and hundreds of brands selling on their platform with a long waiting list of more brands waiting to join. .


Launched in December 2021, Flip is building the next-generation live and social commerce platform by combining a TikTok-like discovery experience with a premium e-commerce service. Through a community of shoppers sharing video reviews of products they’ve purchased on the platform, shoppers can experience products through 60-second videos of user-generated content that can be purchased instantly with a one-click payment and same-day shipping. Each buyer can then become a creator by sharing their own opinions and monetizing their content. Based in Los Angeles, FLIP was founded by serial entrepreneur and e-commerce veteran Nooruldeen “Noor” Agha.

Founded in 2016 but informed by 25 years of experience. In four short years, BeautyMatter has made its mark, gaining a global following and becoming one of the most influential voices covering beauty. An essential resource for insiders filling the gap, connecting the dots and providing an informed, analytical and compelling perspective. We curate, cultivate and create content that informs and inspires those creating the future.

Amanda Keller
Innovative public relations
[email protected]

Edwin S. Wolfe