FloraLife launches new global website with comprehensive industry resources

WALTERBORO, SC – FloraLife, a division of Smithers-Oasis Company and a global leader in providing solutions throughout the flower journey, from propagation to display, recently launched its new website, floralife.com, to offer a better experience for its users, as well as a vast source of educational resources on the floral industry.

Addressing all channels of the floral industry, from grower to consumer, the new website focuses on industry education and also provides an improved and easy-to-navigate product database, a section where buy, global locations, services, FAQs and an overview of the company’s sustainability practices.

The biggest improvement to the FloraLife website is the new education section, which offers a vast source of knowledge on topics concerning the floral industry. This dynamic section will constantly evolve with new information as it becomes available. Key areas of the education section include:

flower library – searchable database of flowers, containing a description of the variety, family, species, origin, what the flower symbolizes, other names by which it is known, care information and handling, buying advice, design advice, information on pests and diseases, troubleshooting and research links.

Flower care and handling – categorized by “In Store” and “At Home” and offering simplified instructions for ensuring proper care and handling of flower varieties.

Expert advice – informative, published articles that are searchable on a variety of topics in the floral industry.

Repair – users can search for answers and receive advice on common flower problems.

Research Updates – provides users with access to in-depth research updates from FloraLife R&D which are released monthly on various research topics.

“We developed our new website with our customers in mind, making it quick and easy for users to find the information they need and access the educational resources they seek,” said Sharon Mikulinski, Director of global marketing, FloraLife. “Recognizing that the industry is continually looking for valuable information to solve their flower-related problems, we wanted to share our extensive knowledge base to help solve these problems.”

FloraLife invites users to explore the new website and experience all it has to offer by visiting www.floralife.com.

“Users are also encouraged to contact us if they cannot find a specific search topic,” Mikulinski added. “Our mission is to educate, one flower at a time!”

The FloraLife® includes a comprehensive range of products that support the entire cut flower distribution chain, from harvest to vase, from growers to wholesalers and from supermarkets and retail stores to the consumer. FloraLife® Branded products deliver the ultimate indulgence experience to the end consumer with solutions for pretreatment, hydration, transport and storage, and flower fertilizer solutions for feeding and conditioning.

For more information about FloraLife, visit the new website or contact Sharon Mikulinski, Director of Global Marketing, at [email protected]

About Smithers Oasis

Smithers-Oasis’ global plant and flower expertise extends from propagation to display. With locations in more than 20 countries and resources worldwide, Smithers-Oasis manufactures and markets floral foam and floral media, post-harvest products, growing media, floral sprays and dyes, and flower arranging supplies for the floriculture and horticulture industries. OASIS®FLORALIFE®and DESIGN MASTER® are three of the company’s most recognized brands founded in 1954, 1938 and 1961 respectively. With over 65 years of experience in foaming technology, Smithers-Oasis also manufactures and markets specialty foams for a wide variety of applications including temperature controlled packaging, alternative mold printing, absorption and molding. The main objective of the company is “to help people express and feel emotions by adding value to flowers and plants”. Smithers-Oasis, a private company, is headquartered in Kent, Ohio, USA.

Edwin S. Wolfe