H Mart leases flagship store in Dublin’s Mall

Il Yeon Kwon, CEO of H MART (Getty Images, H MART, Nandaro, CC BY-SA 4.0 – via Wikimedia Commons)

H Mart, a Korean-American grocer popular with foodies in San Jose and San Francisco, is expanding into the East Bay.

The New Jersey-based market has signed a 37,180 square foot lease at the Dublin Retail Center at 7884 Dublin Boulevard in Dublin, the San Francisco Business Times reported.

The market and food court will anchor a shopping center that includes Ross Dress for Less, Marshalls, Michaels and DSW, according to Kimco Realty. A Dublin Plaza center across the street includes a 99 Ranch Market and a Daiso store, next to the Dublin Place shopping centre.

The new H Mart marks a fourth Bay Area location for the chain behind two stores that opened in San Jose in 2017 and one store in San Francisco that opened last year.

The San Francisco outlet has proven so popular that it is expanding its footprint to the 27,000 square foot Oceanview Village mall in Ingleside Heights.

The Dublin Mall lease, although not previously reported, has been in place for the past year, according to the local chamber of commerce. A subsidiary LLC for H Mart’s next location was established in April 2021.

It is unclear when the market will open.

H Mart, with its destination food court and bountiful groceries, has become a cult favorite among Asian Americans.

Critics called it a “full snack attack”, with an “aisle of noodle madness”.

H Mart, founded in 1982 in Queens, New York, has nearly 100 stores in the United States, Canada and the United Kingdom, according to its website. He reached the mainstream with a memoir by Japanese Breakfast musician Michelle Zauner, titled “Crying in H Mart.”

Other specialty Asian retailers, such as Japanese dollar store Daiso, have expanded into the Bay Area, tapping into consumers’ quest for bargains, authentic ingredients and Asian cosmetics.

Last month, Daiso leased a 5,250 square foot store at Stonestown Galleria in San Francisco’s Parkside Merced. It has over a dozen stores in Japantown, East Bay, the Peninsula, and San Jose.

This month, Seoul-based grocer Mega Mart plans to opens its third US store – and second in the Bay Area – at 3900 Mowry Avenue in Fremont’s Mowry Plaza.

— Dana Barthelemy

Edwin S. Wolfe