How to Choose the Right SEO Keywords to Rank Your Website
Choosing the right keyword for your website can be a difficult challenge. Along with having to find one that has low competition and high keyword density for relevant traffic, you also need to make sure it’s a match for your business. This article will walk you through the process of selecting the perfect SEO keyword for your site.
Determine the correct difficulty of the keyword
The difficulty of a keyword is determined by the number of monthly searches. The higher the difficulty, the harder it is to rank for that keyword. This is determined by a number of factors, including the ranking authority of the website for that keyword as well as the overall searcher intent of the keyword.
Define your target audience
It is important to understand who you are trying to reach. First, it helps to know what your site is for. Is it for entertainment or knowledge? Are you trying to sell a product or service?
After that, identify the keywords that best represent the topic of your site. You also need to figure out which keywords are most popular among your target audience in terms of search volume and level of competition (how difficult that will be).
If you’re having trouble defining your audience, you can hire an SEO agency that specializes in your industry to determine it for you and find relevant keywords for your target audience. For example, if you are a SaaS business, you might want to hire a SaaS SEO agency to help you find relevant keywords and better define your target audience to guide your SEO efforts.
Perform keyword research
You can’t just choose one keyword and optimize it. You should constantly review your website’s rankings for various search terms and make any necessary changes. The first step in this process is to do some keyword research. When performing keyword research, you should look for the following:
Search volume: the more people search for a term, the more likely it is to drive traffic from organic searches
Competition: you want low competition so your site can show up more easily than your competition when people search for relevant search terms
Relevance: you want to choose keywords that make sense within the content of your site (for example, if someone searches for something related to dogs on your pet store’s website).
Find the most important keywords for your site
Keywords are how search engines find your content, and the more relevant your keywords are to the content on your site, the better. The Keyword Tool will show you the words and phrases people search for to find a given page. It’s also important to note that a page doesn’t have to rank well for all of its target keywords. It may rank well for one or two terms, while other pages rank well for related terms. So it’s always best to try to optimize each post on its own.
Determine relevant long-tail keywords
Long-tail keywords are more specific and targeted, which means they’re harder to rank for. This is because there is a lot of competition for them. However, if you manage to rank on the first page of Google, your organic traffic will be much higher than if you tried to rank for a generic keyword like “SEO”.
A long-tail keyword might look like this: “best SEO company in New York.” This is much better than just using “SEO” as your main keyword because it allows you to target a specific geographic location (New York) which means users looking for this type of information are much more likely to search local businesses rather than national ones.