Makro launches online shopping app for Android and iOS

A Makro store owned by Massmart. Image: Massmart Holdings

Retailer owned by Massmart Makro launched its first “native” app, allowing consumers to shop using an app rather than the company’s website.

It’s Makro’s first “full-fledged, standalone shopping app, allowing customers to make purchases for general merchandise, alcohol and pantry items,” the retailer said on Wednesday. .

The launch of the app is part of Makro’s “accelerated e-commerce transformation program over the past few months, as part of Massmart’s overall strategy to become one of the leading omnichannel (online and in-store) retailers in South Africa,” he added.

Makro CEO Llewellyn Walters said the app was a “natural progression” for the retailer, which has seen strong e-commerce growth through its website. The app took eight weeks to develop.

“We have been greatly helped by lessons learned from previous apps we have built in the Massmart Group, and the support of Walmart’s global technology team in Bangalore, India has been key to delivering this accelerated project. “Walters said. Massmart is owned by US retail giant Walmart.

“Two remarkable improvements we have introduced are the search and discover functionality, which makes it easier to find products, and we have also reduced the customer registration process by 70%, eliminating unnecessary data fields and interactions. in the process,” said Jean Ochse. , the Massmart executive responsible for developing mobile apps for the group.

“An example of this is with Pantry and Liquor items, where we’ve enhanced the shopping experience by creating an intuitive way to view our promotions, shop ranges and make it easier to discover new products. for the customers.”

The app, which is available for both android and iOS, provides access to more than 120,000 products, a 30% expansion of Makro’s online product line since January, the retailer said. – © 2022 NewsCentral Media

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Edwin S. Wolfe