NAP Obtains County Approval for East Cobb Avenue Mall Redevelopment in Metro Atlanta

North American Properties is redeveloping a central portion of East Cobb Avenue to include two freestanding retail/restaurant buildings, a concierge building and The Plaza, which will include an events stage. (Courtesy of North American Properties)

MARIETTA, GA. — North American Properties (NAP) has won unanimous approval from the Cobb County Board of Commissioners for its redevelopment plan for East Cobb Avenue, an open-air shopping center in suburban northeast Atlanta, at Mariatta. Plans call for the demolition of part of the central building near Kale Me Crazy to make way for an 8,000 square foot area called The Plaza which will be surrounded by restaurants with outdoor seating. The Plaza will include a covered, elevated stage for performances; an LED screen to broadcast live events; and a bridge with soft and flexible seats. Connected to The Plaza will be a 500 square foot concierge building with optional valet parking that will be offered seasonally and during large events. Two free-standing 2,500 square foot retail and restaurant buildings will also be constructed adjacent to the concierge station. Additionally, NAP secured new leases with Warby Parker, New York Butcher Shoppe and Tempur-Pedic, as well as a Kendra Scott pop-up and Vanilla Café. The Cincinnati-based developer will begin the licensing process immediately with plans to hold a groundbreaking public celebration later this fall. NAP partners with PGIM Real Estate for the East Cobb Avenue redevelopment, which Atlanta-based Cousins ​​Properties opened in 1999.

Edwin S. Wolfe