New buyable recipe website Jupiter taps into online fans of chef content creators
An up-and-coming website has created a hub for social media chef creators to turn their food content into buyable revenue for their subscribers.
Jupiter, which is set to launch nationwide on Monday, allows customers to fill their virtual baskets with the ingredients needed to create their favorite influencer chef’s recipes. Customers have several options for purchasing Jupiter, including automated ordering, personalized meal plans, and the ability to purchase ingredients from their social media feeds.
“People follow specific creators and specific posts, specific blogs, and that’s how they decide what to eat from week to week,” said the co-founder and CEO of Jupiter. , Chad Munroe.
When customers select the recipe they would like to prepare, all the necessary foods are added to their basket and delivered to their doorstep via DoorDash.
Searching Jupiter Recipes and purchasing through the platform does not incur any additional cost to buyers and there are no subscription fees. Once customers create an account, they can complete an onboarding questionnaire to customize the shopping experience to suit their needs. They can then get a weekly “smart shopping plan” to review and update as their preferences change. Jupiter also offers automated ordering using inventory tracking provided for items.
In return, creators – or “Jupiter Co-Pilots,” as the startup calls them – receive direct compensation for groceries purchased through their recipes and can leverage the platform to continue building their online presence. . Jupiter allows creators to launch integrated recipe showcases with Instagram, TikTok, Pinterest and other social media platforms, allowing followers of these sites to directly purchase recipes and products.
Today, the company has more than 60 designer boutiques for customers to choose from. The web app taps into the established social media of creative chefs, including recipe developer Molly Baz and creators of the Avocado Skillet and Food Fashion Party blogs.
Brands can also set up shops on Jupiter for recipes featuring their products. While Jupiter doesn’t currently have one visible on its site, the company is working to finalize partnerships in the coming weeks.
Munroe, along with his founding team, came up with the Jupiter concept during his final semester at Stanford University in 2019. In January 2020, Jupiter had its first designer boutiques.
Jupiter aims to diversify revenue streams for content creators. The platform’s announcement notes that food creators often get one-off brand sponsorship deals and that Jupiter helps streamline and expand creators’ earnings, allowing them to focus on food instead of snacks. sales.
For home cooks and grocers, Jupiter is positioning itself as a one-stop destination for recipes and inspiration from food influencers.
Jupiter’s launch comes at a good time with the growing trend of meals on the go and grocers looking for new ways to meet the needs of home cooks and customers looking for freshly prepared offerings. Walmart, Reasor’s and The Fresh Market are just a few of the retailers turning to buyable content to reach shoppers hungry for the convenience associated with meal planning.
NOTNext year, Jupiter plans to launch its services nationwide and aims to onboard more creators and brands in the meantime.