Primark has finally launched its highly anticipated website. And while the new service won’t allow customers to shop online for home delivery, there are plenty of other useful features to help people out.
The high street store’s flashy new website will allow shoppers to check out if an item they love is in their local store for the first time. The website will use a traffic light system to do this.
If an item has a green light, it is in stock. Orange means there are a few left, while red means he’s sold out but will be back, reports The Mirror. This will make it much easier to navigate the stores for regular shoppers.
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On top of that, the new website offers a much wider selection of the latest Primark collections and everyday essentials across fashion, homeware, lifestyle and beauty. Consumers can view more images and access more detailed product information – covering fabrics and materials, sourcing and care instructions. They will also be able to browse the site by style, color and size.
Primark has confirmed that additional features will be rolling out to the new site in the coming months, including a customer account and login feature, a newsletter to receive all the latest Primark news and previews of new collections, and the ability to create a wish list of favorite products.
Primark Chief Executive Paul Marchant said: “We know our customers love the shopping experience with Primark and the surprises they receive when they walk into our stores – that’s what makes Primark special. . However, we know they also want to browse the latest collections online and be able to check availability, which our new website makes possible for the first time.
“This new website and new features mark a significant step forward for our business and represent a shift in the role of digital at Primark. The new site also gives us a great opportunity to reach a whole new set of customers, enabling us to showcase the wide range of products we offer as they browse online to entice them to our stores.”
Primark has eight stores across Wales. These are located in Cardiff, Newport, Cwmbran, Llandudno, Wrexham, Llanelli, Swansea and Broughton.
Calls for an online store with a home delivery option have only increased since retailers were forced to temporarily close in December 2020 due to the coronavirus pandemic, however, Primark has remained adamant on the fact that he won’t start selling his clothes online. To find out more about what’s happening and shopping stories from WalesOnline, you can subscribe to our newsletter here.