Puma launches mobile shopping app in India to enhance digital offerings

German sports brand Puma announced on Tuesday that it has launched a mobile shopping app in India to further improve digital offerings for consumers and provide faster access to its products.

“India is the first country to go live with the Puma app developed by the German sportswear giant,” the company said in a statement.

Puma, a leading sports brand in the country, renewed its investment in India as a high priority market with the move, he added.

“Puma achieved a record revenue of Rs 2,044 crore in India in the fiscal year ending December 2021, a jump of 68.2% from the previous fiscal year. The brand also added 51 stores last year and so far has a total of 450 stores in the country,” it said.

Puma CEO Bjorn Gulden said India is a very important market and the local team have done an amazing job in establishing it as the number 1 sports brand in the country.

“Since India is a very digitally savvy market where e-commerce has high penetration, we thought it was natural to launch the app here first. It will then be rolled out globally. over the year,” he said.

Puma India and Southeast Asia Managing Director Abhishek Ganguly said that with the launch of the app, the company will provide consumers with a faster, seamless and convenient digital shopping experience.

“At Puma, we believe in constantly connecting our consumers to our products in an experiential way. Puma was the first brand in India to realize the potential of e-commerce and launched its online shopping platform in 2016. Now , with this app, we are ready to take the shopping experience to the next level and interact more closely with consumers using interactive features, he added.

The Puma shopping app will not only allow users to buy their favorite sneakers, sportswear and accessories, but it is also equipped with features such as virtual try-ons and 3D animations.

Cricketer and Puma brand ambassador Virat Kohli took part in the launch of the app in India by making an official announcement on his social media.

(Only the title and image of this report may have been edited by Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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