Tabby, MENA’s Leading Payment and Shopping App, Expands to Egypt

Cairo, Egypt: Tabby, the leading payment and shopping app in the Middle East, has announced its launch in Egypt, allowing shoppers to pay over time without interest or fees. Tabby works with multiple brands, including Lacoste, L’azurde, Faces, In Your Shoe, KAI Collections, Ariika, Marcqa, Dresscode and Floward, among others, to offer flexible payments at checkout, creating an opportunity for Egyptians to keep control over their spend and get the most out of their money.

Tabby currently ranks among the top 10 shopping apps in the Middle East with over two million active shoppers. With Tabby’s “Split in 4” product, shoppers will be able to split their purchases into four interest-free payments at store checkouts, both online and offline. The Tabby app lets customers find where they can split their payments and track their spending. Tabby also helps drive heavy traffic to thousands of its retail partners.

Ahmed Khalil, Managing Director of Tabby Egypt, said, “The expansion into Egypt is a proud moment for us at Tabby. We are excited to offer Egyptians flexible and honest payment experiences with no interest or fees. We are also excited to be a growth partner for our retail partners by helping them tap into millions of active shoppers.” Khalil added, “After securing $275 million in funding from leading global and regional investors, we look forward to becoming Egypt’s preferred BNPL service provider.

Tabby’s launch in Egypt is an extension of the growing maturity of the fintech landscape in the region and the rise of e-commerce in Egypt. The app creates financial products designed to create financial freedom in the way people buy, earn, and save by reshaping their relationship with money. Built on trust, not interest, the app enables commerce while encouraging responsible spending by giving its shoppers more buying power.

Since launching in 2019, the company has been committed to helping customers navigate the complex relationship with money by creating honest products and stories designed to champion their financial goals and help them build a relationship with money. money they can be proud of.

About Tabby

Tabby creates financial freedom in the way people buy, earn and save by reshaping their relationship with money. Over 2 million active users choose Tabby to stay on top of their spending and get the most out of their money.

More than 5,000 global brands and small businesses, including H&M, Adidas, IKEA, SHEIN and Bloomingdale’s, use Tabby’s technology to accelerate their growth and retain customers by offering flexible online and in-store payments. Tabby is active in Saudi Arabia, the United Arab Emirates, Egypt and Kuwait, and has raised over $275 million in funding from leading global and regional investors.

Edwin S. Wolfe